How it works

A calm, visible route from first call to live product.

Five stages. At every one you know what is being delivered, what we need from you, and what happens next.

How it works

A calm, visible route from idea to launch.

No black boxes. Every stage has a deliverable, a decision and a date.

01

Discover

A focused conversation about the problem worth solving, the people it serves and what success looks like in numbers.

02

Design

Flows and screens designed around the real job to be done, reviewed with you until the product feels inevitable.

03

Build

A working micro-app developed in short, visible cycles — you see it working, not a status report.

04

Launch

Testing, polish and release, with the onboarding and messaging that get people using it on day one.

05

Grow

Pricing, packaging and iterative improvements that turn a launched product into a growing one.

Stage by stage

What actually happens, and when.

Week 1

Discover

What you receive

A written scope and fixed price

  • A 30-minute call about the problem, the users and what success looks like
  • A short written brief you confirm before anything is designed
  • A proposal with deliverables, timeline and staged fees

Weeks 1–2

Design

What you receive

The key flows and screens

  • The central journey mapped end to end — no screen designed in isolation
  • Interface design in your brand, reviewed with you in one focused round
  • Every decision tied to the job the customer is trying to finish

Weeks 2–5

Build

What you receive

Working software you can open

  • A live build you can use on your own device from the first week
  • Data, permissions and integrations wired as the design lands
  • Short cycles with visible progress instead of status reports

Launch week

Launch

What you receive

A live product and a handover

  • Testing across desktop, tablet and mobile, plus accessibility checks
  • Search-ready structure, metadata and fast image handling
  • Handover session, administrator access and 30 days of support

After launch

Grow

What you receive

A plan for the next release

  • Pricing, packaging and positioning reviewed against the first users
  • A prioritised list of improvements, not an open-ended wish list
  • Maintenance or licensing arrangement agreed in writing

What we need from you

Four things keep a project moving.

  • 01A clear view of the problem and the people it affects
  • 02Your content, brand assets and any existing data to work from
  • 03One decision-maker who can approve each stage
  • 04Feedback batched into one response per review round

Timelines & investment

Most micro-apps launch in two to six weeks.

Scope, integrations and content readiness decide the exact timeline — and we agree it in writing before work starts. Every package is quoted individually, so you pay for what the product actually needs.

Questions

Everything you might want to ask.

Still unsure? A ten minute call usually settles it.

A small, single-purpose application built around one job your business needs done — booking, quoting, tracking, approving, reporting. Because the scope is tight, it ships quickly, costs far less than a large platform, and is far easier to keep running. You can add more micro-apps as you grow.

Have an idea worth building properly?

Tell us the problem. We will tell you honestly whether a micro-app is the right answer — and what it would take to launch it.